Pathways Campaign
Pharmaceutical Corporation Employee Initiative

Here are some exciting pieces we created for an employee training program. This campaign was launched as a way to introduce and educate employees on the new training program our client was initiating. We designed, illustrated, built, and wrote all of the work including the custom watercolor illustrations.

Shown above is the direct mail teaser sent out in advance of the main event. The direct mail teaser was an information slider, book, and letter all packaged up in a custom envelope and labeled box. Also shown above is a a "matchbook" style leave-behind promotion that included sticks you can tear off and plant for wild flowers.

Four other teasers we created include a table tent card for conference rooms, a retractable banner for reception areas, a PowerPoint deck, custom stationery, a Flash animated video teaser, and a potted plant with a custom label and seed stick.

The main content created for the campaign included a custom informative binder and several brochures.