There was a time when the value of trade shows couldn’t be disputed. Everyone who was anyone in the industry attended them. And if you didn’t, you were likely missing out on important marketing opportunities.
But does this still ring true today? With digital marketing dominating nearly every industry, do trade shows still have a place in this day and age? For manufacturers specifically, is this marketing tactic still relevant and, more importantly, worth the cost?
We went straight to the source for the answer. After interviewing several manufacturers, our industrial marketing agency drew conclusions about trade shows and their overall effectiveness in the industry. We discuss our findings with Todd Hockenberry, co-host of “The Industrial and Manufacturing Podcast.”
It Takes Much More Than Just Showing Up
Each of the manufacturers we interviewed had different perspectives and opinions. But for the many who still rely on trade shows, they agree that strategy is everything. It isn’t enough to set up a booth at the last minute and hope for the best. If you want to walk away from a trade show with great ROI (and many manufacturers still do), then you need to put in the time and effort to do it right.
So what exactly does this mean? Manufacturers need to address each element of trade show marketing and plan accordingly. We cover many of these elements in the podcast, including:
• The type of show you should be attending
• What to do in the days leading up to the show
• Who should be leading your booth
• Marketing materials you should and shouldn’t have in the booth
This is just a very quick overview. We were able to gather a ton of valuable information and want to share the details with you. To get the full story on trade shows, check out the transcript of our podcast episode below.
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The Industrial and Manufacturing Podcast
#Growth: Is Trade Show Marketing Worth the Expense for Manufacturers?
Welcome to The Industrial and Manufacturing Podcast. A show for industry professionals who never stop learning will share specific strategies, tools and insights to help take your career and business to the next level. Let’s get into the show.
Welcome to the industrial manufacturing podcast. I’m Todd Hockenberry your co host. Our guest today is Paul Kiesche. He is the president and creative director of Aviate Creative, a branding and marketing and graphic design agency with a focus on manufacturing. And Paul has over 20 years experience and award winning work and branding and marketing in this industry. And welcome to the show, Paul.
Paul Kiesche 0:51
Thanks, Todd. It’s great to be on the show. I really appreciate you taking some time to talk with me.
Todd 0:56
Oh, it’s my pleasure to have you here. Paul has a great insight we’re going to talk about a fun topic today that I hear a lot from industrial and manufacturing companies. Our topic today is our trade shows and trade show marketing worth the expense for manufacturing. We know a lot of manufacturers still participate in trade shows and a lot rely on them for the majority of their leads. So what do you think Paul? You’ve done some research on this? I’m curious to hear what you think.
Paul Kiesche 1:20
Yeah, absolutely. So yeah, we’ve been working with manufacturers and doing all sorts of marketing for them for well over 20 years. And tradeshow marketing has always been a big staple of their marketing. So it led me to a big question of is this really worth their time because some of them seem to come back to me. I should start by saying that we recently reached out and interviewed probably about 15 different manufacturers about this topic. So we got a lot of different opinions about it. And some of them seem to just be saying, oh, we’re just doing it because we’ve always done it. We’re afraid if we don’t do it anymore. We’re not going to look relevant anymore. Some of them are doing it because they definitely see it a big bump in sales every time they do it. And they seem to know the right recipe. And then others have given up on it. They just said, This isn’t worth the money. I’d rather put it into digital marketing or some other kind of more current method of marketing. And it’s made a big difference as well. And then others just have changed the way they’ve approached it. So instead of maybe spending a lot of money on the big booth, maybe they don’t spend any money on it, they just attend the show. They walk the show, and they they network that way. But I’ve definitely found some very interesting things out in my research, so I’m really excited to share it.
Todd 2:36
Well, that that’s, that’s interesting. So the I think the big question is always about ROI of a trade show, right? Is it worth my time and my effort? What did you learn about that? I mean, that’s the that’s always the number one question I get.
Paul Kiesche 2:49
Right? And the short answer is, if you do it right, and if you go to the right shows, it’s worth your time. The problem is a lot of people half-fast it. And then they basically don’t say the right audience, they don’t go to the right shows, they don’t make the most of it. And therefore, it becomes a complete waste of time. So the short answer is, it is a waste of time unless you actually put in the time to do it correctly.
Todd 3:15
Yeah, my favorite one is you do all the work to get ready for a show to do the show and you come home and then you get caught up in all the work you have to do to catch up on what you missed. And then you forget to follow up on leads like you should, right. And that’s a big area we see is not not a plan, and not not a resource. allocation and time set aside to do the right follow up, right, everybody wants to kind of get right back into their job.
Paul Kiesche 3:38
That’s a good point. I mean, you’re jumping into the end there. But I agree that even if you don’t do that, if you don’t take those follow up steps at the end, what was the point of spending all that money and doing that show? If you see all those leads come and go without even a question. And there those are not hot to the second leads where they’re like they need you now those are in development relationships that you need to plant the seeds, let them grow. And so if you don’t start reaching out, then they’re going to forget about you, they’re going to forget about that conversation you had very quickly. And so if you don’t follow up, you just throw away all that potential of that show anyway. So you might as well not gone. So I that is one aspect of it, but an important one of that.
Todd 4:20
So let’s go back to the beginning, then. Do you see people not having specific goals for the show? Is that the reason they maybe struggle with it, they don’t know exactly what they’re trying to get out of it and they can’t really define it. Again, I’ve heard all those same things like that, well, if we don’t go to the show, people think we’re out of business or our competitors will say bad things about us and, and we’ve just always gone and it’s fun, and we know everybody there and that kind of thing, but really isn’t about setting goals first, and then understanding why you’re going there to make it the make you stick keep you on task and maybe make you more focused.
Paul Kiesche 4:51
Yes, I agree. So the goal could be for your company to just stay relevant and then going to this industry shows maybe that’s enough if you’re like a big enough brand, and it’s just a, you know, Penny in the pocket kind of thing, but that’s not really realistic for most brands that are a little bit smaller mid size. They don’t have that kind of money to drop on a trade show, just to stay relevant type of thing. They need more out of it. So the goals, that could be one goal, but most goals are going to be okay, we want new sales development. That’s the biggest one probably another one. That’s a hot topic right now is recruitment. A lot of people are saying, you know, we can’t find employees, we can’t retain employees, that kind of stuff. Well, trade shows are definitely one place where companies have had success with recruitment. So that could be one thing, but it also is a major part of the decision of where you go. Because if your goal is sales, you shouldn’t be going to the same shows as the rest of your industry. You should be going to the shows where your clients are. So if your clients are in biomedical technology, you shouldn’t be going to manufacturers are us trade show you should be going to a biomedical technology show and not even necessarily that one, but you should be going to the one that they’re going to, where are they selling? And where what shows are they going to is really the key to where you want to, you know, spend your time?
Todd 6:16
Are you talking about going as an attendee or as an exhibitor, right, kind of that’s exhibiting out of your normal vertical, right? It’s like taking a step out, right?
Paul Kiesche 6:25
Yeah, a little less comfortable, but you’re going to have a lot more success. And you’re going to be standing out a lot more. So instead of standing next to 12 of your competitors, you might be the only one in that trade show that does what you do. So you stand out and people are in need of what you do. So they’re going to be more interesting to talk to you. So it’ll be easier to talk and to be more exciting, but it will be less comfortable for you because you won’t have all your friends there. And you won’t have you know, the comfort of knowing that everybody else is there with your kind of thing. So, but I think that’s a massive key that I hear from people that have had success and almost unanimously the people that have said that they they do well with trade shows, it’s all about industry focus, making sure that you’re focused in on a very specific niche market and going where your clients go, not where your industry goes. I was talking to art Garcia of Mars International. And he was saying that focusing on Industries has been a good strategy for him. And it just it shows that they have that industry expertise to so you’re not just an expertise in what you do, but you’re an expert. You’re an expert in what your clients do. So you’re an expert in say that biomedical field rather than just manufacturing.
Todd 7:36
Yeah, I find this that’s very interesting point, Paul, I find this happens a lot in a lot of manufacturing companies where they struggle with thinking outside of their own kind of their own their own head, their own product, they think so product focus, right, so we sell this product. So this is a show that talks about these products, so let’s go to that show, which Okay, they might be fine if somebody’s looking for that specific thing. They may want to go see it, they may want to see a demo. Okay, I get that. They have a hard time getting out of their own head and saying, Where do my customers go? Where do my customers look for more information? Right? They, they struggle with that. And that’s interesting that you say that point because I think it fits into that where you most companies wouldn’t think about going outside their industry vertical, they would be thinking about where it’s kind of comfortable and neat. It let’s let’s take one step back even farther, right? Our trade shows the same are different now than they’ve were, say 10 or 15 years ago. If they are different. How do you think they’re different these days.
Paul Kiesche 8:33
The word on the street is that they have changed that the big local shows have gotten much less attended. So a lot of the manufacturers feel like they’re just barely hanging on that they still charge a lot of money but that they’re, they’re not worth it because they don’t get the same traffic. And that that word on the street is basically that they’re kind of catching on. Finally the shows are going more regional trying to you know, stick to smaller targets and hit a bigger area. But the thing I have to say about that is that a lot of people shoot for headcount. And I don’t think that’s important. I think, anytime you have a lot of people, it just kind of messes things up more sometimes when you have fewer people, but it’s the right people, you actually have a better opportunity to have good conversations and good relationships. And one of the things that came out of some of my interviews, which was interesting was the idea that people go at, like peak time. And that’s actually not the best time to talk to people. If you’re trying to solicit business from the different trade show exhibitors, for instance, you want to go at the very end of the show when no one’s there anymore. So they’re all like, you know, thinking maybe we should pack up whatever. They’re kind of like done. They don’t have anything, they might be a little exhausted, but there’s no one else talk to them and more. You want to get their first thing so that way, that’s when they’re most excited, right? There’s no one at their booth yet, and they’re ready to go. They’re ready to sell so they’re talking, but keep in mind their goals right. So if you’re say you’re walking a show or you’re another exhibitor, if you talk to other exhibitors, their whole goal is sales typically or recruitment. So they really don’t want to be sold to. So you have to make sure you’re approaching it the right way. And you want to relate to them and just build relationships, you’re not trying to do a hot sale on them, you’re trying to just establish connections and relationships and go for the long term sale in that way. But the good thing is, is that a lot of the right people are there and manufacturers a lot of the the head you know c-level suite is often they’re very often the sales and marketing teams are there but you can also this is one thing I want to make sure we touch on today is you want to establish meetings. And this is by far the best thing that came out of these interviews and and my experience to I’ll give you an example. Meetings out well before I give you the example meetings have become such an important part of trade shows when I mean by that is like setting up pre organized pre scheduled meetings before the trade show during the trade show after the trade show. So a lot of these really good manufacturers that are very successful, what they’ll do is they’ll actually create an entire map and route. And what they’ll do is they’ll schedule, whatever it is 5, 10, 20, 30 meetings in one city, and they’ll route the whole route. So they hit everything in like three days. And during this during the trade show itself, they’ll have non stop meetings and conference rooms. And often that conference room is part of their trade show booth. So you see this big trade show booth? Well, only like a third of it might be for the outside perspective, and two thirds of his conference rooms for them to have meetings all the time. And I found that fascinating.
Todd 11:48
Yeah, that’s a great, that’s a great point. We always counsel our clients to do the same thing right? set up meetings beforehand. You know, don’t go in for chance and hope people show up right drive people to your booth set up meetings at a great event. This early this year when we were launching before we launched this podcast, actually, I went with my producers of the show to an industrial show in Miami. And within half a day, nine to noon three hours, we met 20 people, we had we had appointments set up, they were just 510 minute meet and greets to shake hands and put a name to face. And virtually all of the first 10 or 12 guests on this podcast work came from that one meeting. And I’ve established relationships and connections with again, probably 15 people in a half a day at one trade show that I now number one I got great content from they were all great guests. And I’ve I’ve started to build relationship with them and started talking to them about helping them with other things. So it’s it’s a super easy way to do it. And it and you’re right, it’s about an attitude change. You go they’re not trying to sell you go. They’re trying to kind of build relationships, establish connections and then kind of see where it goes.
Paul Kiesche 12:54
A lot use it even to see their current clients or their past clients whether they want to continue that relationship. And that that’s very fascinating, right? So some of them will say, like we live, they only tell me that they do trade shows to save on airfare, because they literally have meetings with all of their national clients all in one room in a day. And then they just saved on all of that travel for that, you know, for those six months, whatever, that they were going to travel around. I mean, that’s what when I talked to Kevin Mooney of Chem flow trucks, he was saying that it saves him an air ticket, he they pre arranged all the meetings, have lunch, have dinner, and it just, you know, they sell to all their distributors in the country and all the one show. So I found that fascinating.
Todd 13:36
Okay, so we’ve got to choose the right shows, you want to go to shows where your clients go, Industry Focus, looking at kind of niches where you can stand out and be different than the rest of the guys out there. And then, so So let’s talk about some other effective strategies that companies can use, assuming they pick the right shows to participate in the first place. So you’ve picked your right show. What do you need to do to make it effective beforehand?
Paul Kiesche 14:00
Yeah, so a lot of it is research prior, right? So you’re going to not just want to research the show, which we’ve already kind of talked about, but you’re gonna want to research who’s there. And make sure you have a nice list of that and reach out to the right people on not just email but like social media and and connect on that so that you’re letting them know that you’re going to be there. You want to basically know the layout of the whole show. So you can kind of fly through it faster and not waste your time on going down the wrong path. Try and connect with as many people as possible prior to it set up those meetings like we talked about. But some of the things while you’re there that I think is a overarching theme that we saw was, you know what I wanted this to be was not just the good about trade shows or the how to do trade shows, but also the bad of trade shows. And one of the things that I see a lot and also a lot of the manufacturers I talked to see a lot is inactivity from exhibitors in the sense of some of them are wallflowers some of them are sleeping, while They’re on the booth. A lot of them are on their phones whenever. And like, if you’re going to go, and you’re going to spend money, don’t send somebody that doesn’t want to be there. Don’t send a marketing person that doesn’t know how to sell, don’t send somebody that is going to be on their phone the whole time. They need to get up and talk and they need to be part of it. They need to be engaging. And it takes a certain skill set. And some of the tips that I heard were great were, you know, one of the companies I was talking to who said they only send people that are interested in that show and topic because they’ll want to be there and they want to do it. But if you’re not gonna, then it’s pointless. People are just gonna pass you up, they’re gonna, it’s gonna make a bad impression about your company. And that’s just a waste of time and money for everybody. So even if it’s the last hour of the show, you should not be packing up already. You shouldn’t be on your phone already. You should be all engaged and not sitting down, you know, talking and stand up. You can get nice foam pads to stand on. You can do whatever you want to do. But don’t, don’t give up yet and engage people walk the show too. And don’t, don’t just stand at your booth but take turns walking around and talking to the other exhibitors and so forth.
Todd 16:13
I remember going to the fab tech show in Chicago years ago. And the booth right across from us was a good sized booth. And there was one person that staff that they had tables out and all kinds of literature laying out. For three days, he sat behind the booth with his head down in a paperback book the whole day, he never looked at people would walk by and look at the stuff on his table. They’d Look at him and he’d never pick his head up. You just read his book. And I just laughed for three days. And I regret to this day not taking a picture of this guy and sending president of their company, I should have done it. I regret not doing that. I should have said, this is what this person is doing in your booth. Right?
Paul Kiesche 16:47
Sometimes it is the president of the company, that’s what’s even more amazing. I can’t believe that sometimes. So it’s not always some intern or something like that. Sometimes it’s a major head of the company and they just give up
Paul Kiesche 16:59
They think their booth is so amazing that someone’s going to come and talk to them or their technology so amazing. They don’t realize but the other side of it that I also want to talk about is a lot of people get disgusted by people overselling where you don’t have a product that’s right for everybody. So let’s stop pretending that when you like announced this big, like, you know, a giveaway, whatever, that everybody cares, they care about that iPad, that you’re giving away that drone that you’re giving away, but they might not care about your, your service. So I do think that there’s some side of that as well that you do want to be approachable, you want to be polite, you want to be engaging, but also don’t like force yourself on anybody and you know, know when it’s not the right sale, and then when that is you don’t have to cut the conversation court. Just make sure that it’s not so salesy, make sure it’s more relationship building again, because even if that person is not your client, they might become a good relationship and a good referral source at a later point or so forth.
Todd 17:59
Exactly. Exactly. Those are all good. Good advice, Paul. So let’s talk about some little bit more practical, I guess, what makes it an effective exhibit the space itself?
Paul Kiesche 18:09
Yeah, so design is certainly a good play in that, right, that’s a big part of my company plays a role in is the design the writing of it, you have to always think of it as almost like a billboard, if you’re driving past this thing, and you have two to three seconds to glance at it. That’s the same kind of mindset that you have to have at a trade show. They might stop unlike a car, they’ll take the time and stop and read it but they are only going to get like a quick glimpse of that booth. So you wanted to set an impression. You want to be professional, you want that graphics to be as cutting edge or more cutting edge then your actual services are like I can’t believe how many companies are selling some kind of futuristic, you know, product or service, and yet they market and they have a brand like it’s from the 70s It drives me crazy. So you need to make sure it’s updated and looks really great. It has to have good lighting. But it doesn’t really need to go that much further than that a lot of people get carried away. They, you know, go nuts with like carpeting and they go nuts with like fancy chairs and stuff like that no one cares about the chairs, right? Like that’s for your own comfort. The reality is, is it’s going to be a quick glance at the booth, maybe some materials that somebody can grab quickly. Don’t give them a lot of materials, no one wants to carry around a lot of stuff. They just want a quick little flyer or brochure. And then you know, they want to have a maybe a quick conversation. Some people like the displays like the digital displays and stuff, don’t put too much faith in them. Basically, no one’s really going to sit there and watch them that much maybe every once in a while because someone’s bored and they’re, they’re not doing anything quite it’s good if it’s flipping through and its interactive, but I don’t think that those are don’t rely on them to be your salesperson basically. It should just be kind of like background moving graphics in some ways. You know, you can have a couple key points like three bullets max on your on your. Definitely don’t try and tell the whole story on your booth, you want to make sure it’s just a you want to engage them and you want to entice them. But you don’t need to give away the whole thing. You know?
Todd 20:10
Gotcha. Yeah, we I used to work for a marketing company that made electric electric and pneumatic marketing equipment for steel and heavy duty stuff. And we used to take a machine and we had a big panel of steel. And we’d make a mark on this thing we could you could put your name on this, like you could make this thing will make your name and it made noise. Right. That was the that was the whole point. It made a unique noise. I’m sure it drove our neighbors crazy. It was it was the best thing to get people in the booth, you just go it would go by and everybody would look right. So everybody would walk over see what that was. So it’s kind of making it memorable kind of appealing to multiple senses.
Paul Kiesche 20:44
Absolutely. I think either one of the most memorable booths I saw. And the funny thing I love about your story is that it relates back to what they did. And they can they can understand it and remember the company more that way because it relates one of the most memorable booths I ever saw. I don’t know what company it was. But it was the most memorable booth, what they did was they appeal to every sense. And so they had it was orange themed. Everything was orange, they sprayed like orange sents through fans, that you had like an orange tree on the table like they appeal to every sense. I have no idea what they sold. But it stuck in my memory. But like to your point. I love that example. Because people will remember that it had to do with steel and that kind of manufacturing and so forth, you know, which I think makes a lot more sense. So if you’re going to do it, related back. Now, one thing about your example, though, it’s interesting is that I see some manufacturers bring enormous amounts of equipment to shows, and it’s super heavy that they forget about shipping costs. shipping costs are so expensive on these things unless they’re bringing it themselves. And so they drive up the cost really high and then they’re like, well, this isn’t worth it. Well, I love the idea of showing your product in action. Just make sure that it’s worth the price and make sure that that display isn’t so out of control like I’ve seen them put tons of money into a display and then no money into some of the important things and therefore no one’s actually come to see the display that you made anyway so there’s a balance there you know i think that that’s a that’s a good way to do it those to do some kind of demonstration at the cam it’s a nice idea.
Todd 22:20
Gotcha along the same lines A lot of people ask me I just got this question last week they it’s about swag, right giveaways. Should I give away free things right and I’m curious to hear your thoughts on how they do they work are they effective at trade shows?
Paul Kiesche 22:34
I’ve never heard of them working.
Todd 22:37
I never I never I like it never.
Paul Kiesche 22:39
I mean, I don’t know if you guys have TD Bank by you guys or not. But TD Bank gives out pens around here like insane amounts and they’re in every single person’s office and every single thing. Maybe people know TD Bank more because these fans but they do it on such a mass level that it’s like a McDonald’s billboard you see it everywhere kind of thing. So yes, that’s, that’s if you’re going to do it, it’s for the mindset of branding, right? It’s not, that’s in the long term of like, we want to make our name memorable type of thing. But that’s a long game. And most manufacturers are not in that position. Most manufacturers are in a shorter term game. And they don’t have that kind of funding to like think that big. So I personally think that it’s not really worth the money. There are very few things I think it has to relate back to what you do. I got like, there was a 3d company that I did a lot of work for rebranded that stuff that was Cimquest. And, and one of the trade shows they gave away a little plastic toy shooter thing that they made with their 3d machines. That’s brilliant, because then it ties it back to the company. It’s fun, it’s memorable people keep it on their desk. I thought that was great. But if you’re just going to give away another pen, if you’re going to give away another, whatever flash drive, whatever it’s it might get used, but no one’s ever going to relate it back to your sales.
Todd 24:00
I’ll give you an example of a pen that actually works. And I worked for a laser company. And we had a small laser that we could take into booth. It wasn’t too big and you could take a pen, you’d ask them their name, and you put their name on the pen with a laser. So you could demo the laser and give them a pen with their name, that people like that.
Paul Kiesche 24:16
Yeah. Well, that brings you right back to your first example. Right. And I think that that makes that’s brings it back to the connection of that company. And they reminded, remember that part of it, I think, that’s great example, but just another water bottle or whatever, it’s Yes, the person is going to take it home, they’re going to use it for their kids, whatever, but it’s probably not going to bring the business you know.
Todd 24:39
in that example, we would get people that would be lining up and they would say, hey, somebody told me I hit my name on a pen over here right? People were sending people to the booth so…
Paul Kiesche 24:47
Oh, it’s funny what people will line up for though, I I was at a booth one I had a booth one time and all I did was put out a candy like candy machine like one of those simple like put a penny in candy machines. I filled it up with m&ms. And I had a line of people just coming to my booth to put a penny in to get a handful of m&ms. And I gave him the pennies. I didn’t charge him or anything like that. And it was amazing. I was like, what, what is this like people, but they didn’t want my services. They just wanted m&ms, you know. So it depends on what you want out of it. If you want to drive traffic giveaways can be good for just driving traffic giveaways not only in terms of like a tchotchke. But also in terms of like, if you wanted to do if you want to give away a drone, and you had everybody give you their business card or whatever, yes, that’ll get your business cards, it will give you traffic, it just might not translate into customers. So it depends on what you want out of it.
Todd 25:37
Yeah. Gotcha. Well, Paul, this is a great conversation. I this is a big, big issue for a lot of manufacturers. It’s a it’s one that’s relevant to them, because they they wonder whether they should do this or not. So I love your insights. How can people learn a little bit more about you, Paul?
Paul Kiesche 25:52
Yeah, you know, there’s one one last topic I bring up real quick just because I think it’s really important is a one thing that I think makes trade shows very valuable is if you can get a speaking engagement at the show or the conference as well. And that’s something that’s a lot easier than people realize. But I just wanted to throw that in there. Because I think that that’s a really valuable tip is that when you speak at an event, people will come to you because you’re the guru, you’re the you’re the leader, they’re the knowledgeable one in that subject matter. And then you don’t even have to sell they’ll come right to you. So then that that is really, really valuable. But I just wanted to throw that in there.
Todd 26:30
Yeah, that’s a great point. Yeah. And most shows or events are looking for speakers, right? They they’re happy to take your ideas and they’re looking for people to fill the roster.
Paul Kiesche 26:41
Epecially from like a manufacturing side of you, and you’re not necessarily like just a street vendor type of thing, then they really would love to hear that kind of perspective.
Todd 26:50
Gotcha. So, Paul, how can people connect with you and learn more about what you’re doing?
Paul Kiesche 26:55
My company is Aviate Creative. So Aviate Creative.com is my website. You can look us up Aviate Creative on all the social media platforms, all that stuff. And right now, I just want to connect with manufacturers. I’m interviewing a lot of them for different articles and writing, and so forth. So they’re welcome to reach out to me for that. And then also, we had talked about the fact that I had actually written a book about events. And the book is called sell out your events. It’s about running your own events, but there’s a lot in there related to trade shows, and I think it might be a valuable thing for your, your listeners. So you know, I have a link that they can download it for free. Maybe you can put that in the show notes, right?
Todd 27:38
Yep.
Paul Kiesche 27:39
They just have to go on there. Simply fill it out. You trade your email, and I’ll send you a link for the E book. It’s a nice big ebook. And it’s filled with checklists. It’s got a schedule in there and lots and lots of tips. So in case studies as well, so hopefully that can help somebody out.
Todd 27:58
Excellent. Thanks, Paul. will make sure that Those links get in the show notes. And Paul, really appreciate you being on the show today. Thank you very much.
Paul Kiesche 28:05
Absolutely. This was great. Really. Thank you, Tom. My pleasure. It’s a it’s a relevant topic and I appreciate your insight. This is the industrial and manufacturing show. Please check us out on iTunes. If you like the show, please rate us and review us. We love to get feedback and helps us promote the show. We appreciate you listening. I’m Todd Hockenberry your co host, thank you very much.
Todd 28:05
Do you want sustainable and Predictable Revenue Growth for your business? Learn how to make your marketing and sales more effective with top line results at top dash line dash results.com. Thanks for listening to the industrial and manufacturing podcast from sweet fish media. Whether it’s at the office or at home, here’s to getting better every single day. Let’s never stop learning.
