Looking to sharpen your manufacturing branding strategy? You’re not alone. A strong brand identity can make the difference between stagnant sales and sustainable growth.

We’re sharing the latest episode of the Solspace Podcast, featuring Paul Kiesche, President and Creative Director of Aviate Creative, who joined host Mitchell Kimbrough to talk about one of our favorite growth tools in the manufacturing space: strategic branding.

In this episode, Paul shares how branding for manufacturers goes beyond a logo to shape perception, build trust, and ultimately, drive real business results.

Here’s what you’ll learn about manufacturing branding:

• How a well-executed brand strategy for manufacturers influences first impressions, employee pride, and sales.
• A real-world example of how a manufacturer rebranded and tripled their business.
• The importance of brand consistency with the “cohesive but not carbon-copy” rule.
• How to detect brand blindness, the hidden branding issues that can stall your company’s growth.
• Why outdated branding might be holding you back.

Whether you’re planning a rebranding project or simply exploring ways to refresh your visual identity, this episode is packed with actionable insights that are relevant to leaders in the industrial and B2B sectors.

Listen now: When Good Design Drives Bigger Deals.