Our founder, Paul Kiesche, was the feature guest on Industrial Sage’s “The Agency Success Podcast” with David Caron. The podcast highlights success stories from industrial and manufacturing marketing agencies like ours.
Paul spoke about the importance of establishing consistency and confidence in your brand and the value of rebranding an outdated company image. On the podcast, Paul highlighted an industrial branding success story that included both a manufacturing logo design that held true to its 60-year-old roots and a catchy tagline.
I have had the same company logo for decades, why change it now?
New generations are entering the manufacturing and industrial space. It is crucial to have a brand that matches the level quality and advancement that your company provides. At our industrial creative agency, we strive to elevate the perception of your brand. According to podcast host Caron, “the power of brand is what sets you apart.”
There is no time like the present to bring your company’s image to the next level. Aviate Creative is the creative agency that can set your brand a part. Just as David said, “We’ll be seeing more and more manufacturers putting a higher emphasis on brand, on their design, and different elements here coming up.”
What is the value of rebranding besides a new look?
Rebranding is about much more than just modernizing your image. According to Paul, most manufacturers who come to our marketing agency don’t have a problem with sales. However, they have difficulty finding new employees. Rebranding not only can make you more attractive to consumers, but also to potential new hires. As for the employees you already have, we have seen rebranding boost internal morale time and time again.
At Aviate Creative, we help you define your mission and values as a company through our marketing strategy. Before we get started designing your logo, website, and other materials, we work to define your personality as a company.
For the story of how we revitalized the 63-year-old brand of a leading metal manufacturer, check out the full podcast at industrialsage.com.
