Aviate Creative’s Paul Kiesche was recently a guest host for #USAMfgHour’s Twitter chat. This interactive digital conversation with manufacturers was around the topic of Methods for Making Effective Industrial Case Studies.
The focus was on the “how” and “why” of adding case studies to your manufacturing marketing arsenal. The discussion was structured around several questions posed to the audience specific to case study use.
Individuals shared their answers, perspectives, and real-life examples of how case studies had worked well for them. The lively online chat produced much feedback and insight into how manufacturers are utilizing case studies as part of their marketing strategy. It also generated terrific questions from those who were considering adding them to their sales and marketing efforts but had hesitations.
The recap of this Twitter Hour provides an in-depth summary of the main talking points as well as snippets, golden nuggets, and takeaways from the participants. Aviate also has a recent blog as well as a downloadable white paper that shares an expanded view on this topic.
