HCBA
Event Promotions
The Historic Business Association of Chester wanted to raise the awareness and quality of the promotional materials for the multiple events they host in Chester. The poster design was awarded the American Graphic Design Award.
Shown above are promotions designed for the Spring Craft Show. Promotions included posters, postcards, flyers, websites, advertisements, direct mail, social media imagery, and more.
Shown above are promotions designed for the Fall Craft Show.
Over the years, festivals promotions have included posters, postcards, flyers, websites, advertisements, direct mail, social media imagery, yard signs, billboards, and more.
The posters and postcards are displayed in local shops throughout Chester, NJ.
The promotions feature custom illustrations in different mediums including pen and ink, pastel, and digital.
The Harvest Celebration promotions featured an illustration created in a combination of pen and ink and digital.
For the holiday season, Aviate created advertisements and promotions that captured the magic of the town with a pastel illustration. Using marketing specifically targeted at shoppers close to the town and working with organizations such as Noah's Ark, invitations were designed and mailed to attract shoppers. The cards promoted a coupon, saving money and an additional donation to the organization of the customer if a card was redeemed. Street coupons were even handed out by the Town Crier to promote the event.
“We absolutely love the new poster design. You and your team really captured the essence we were going after—a high end look, interesting/unique with a lot of eye appeal. You nailed it, right down to the aged feeling of the background. It is evident this took a lot of work to create and we are proud that it will represent our show. Who knew ‘crafts’ could look so good!!! Thank you again. You are wonderful.”
Kathy Barbieri, President