Earth Wise Beverages
Johanna Foods Corporation
Johanna Foods launched Earth Wise Beverages, a new line of juice beverages. Aviate Creative was hired to design the website for the new brand. The site was awarded the Art Directors Medal from the Art Directors Club of NJ.
The objective was to create a site that would attract the attention of their consumers. The design surrounds the new products in a natural environment, which helps reflect the natural fruit juices in the product and the eco friendly packaging they use. Aviate Creative created a hybrid Flash and HTML site full of action and extras. The site was written to educate consumers of the brand and inform them of health benefits. In addition, features like fun facts, polls, computer wallpapers and even a coloring book all help to keep viewers engaged and informed about the Earth Wise brand of juice.
“Aviate Creative created a top-notch website that impressively exudes the entirely natural earth-friendly healthiness of our Earth Wise brand of drinks. You excelled at visual creativity, as everyone agrees that our site is attractive, appealing and fun to look at. The design and organization is very good, and the layout is intuitive and functional. You were very courteous and helpful in communicating timelines, etc. Follow-up, feedback and flexibility were also superior, and your enthusiasm for your work helped to push the project to such a high level of quality. By working hands-on with us instead of passing us off to several parties, we felt like we had a lot of effective communication...a huge plus.”
Gerry Strauss, Marketing Communications Manager