Tradeshow Booths For Manufacturing, Industrial and Technology Industries Need To Be The Perfect Balance of Strategy and Design For Success
Many times companies send their marketing and sales team to exhibit in a tradeshow without a plan. “Go make sales,” they are told. Although the end goal may be similar for all exhibitors, many will not find success with this type of approach.
Whether you are exhibiting engineering, machinery, medical devices, building materials or electronics, your tradeshow exhibit will need the perfect balance of strategy and design for ultimate success. Where do you start?
Advertising and branding agencies that specialize in manufacturing, industrial and technology would be the ideal place to start. They have the expertise and experience to help you incorporate that essential strategic direction that is needed to create a strong foundation and then will incorporate the clever design and messaging for the complete package.
First, lets talk strategy:
There are three main reasons people attend tradeshows:
Discovery: People want to see what is new and interesting in their industry. How does your product or service fill their need?
Networking: People want to build relationships with vendors and fellow industry experts, leaving the hard sales for another time.
Education: Influencers and decision makers are big believers that professional learning is an ongoing process. Tradeshows provide a multitude of education series with industry experts.
When creating the strategy, think overall customer experience. That includes visual, as well as messaging. A professional copywriter that understands the manufacturing, industrial and technology space will be super important overall to your success. Let’s face it, if you don’t have a message that is clear and concise, no one will remember anything you present to them.
Now, lets talk design:
This is your moment to shine. Storytelling can create lasting memories for your attendees. Size isn’t always the driving factor, whereas an authentic experience with a human touch will make a lasting impression and give you the opportunity to stand out.
Your story should focus on how your products and services solve your customer’s challenges.
To design an effective tradeshow booth is more than sticking some photos and your logo up on the back wall. Create an engaging space that invites visitors to participate in your conversation. Simple. Clean. Reliable. Trustworthy.
Beyond the booth itself, creating collateral pieces for hand-outs, take-aways and follow up will contribute to overall tradeshow success.
An experienced branding agency will know how to present your company and its value to your customers. Marketing agencies that specialize in helping those companies in the manufacturing, industrial and technology industries will be the best investment for this type of need.
About Aviate Creative:
Aviate Creative are the experts in tradeshow booth and collateral design. A branding and creative agency, President Paul Kiesche and his team apply decades of experience to their award-winning work. Visit their online tradeshow portfolio at: https://aviatecreative.com/portfolio/exhibit/
For a free evaluation on your manufacturing or technology tradeshow setup, or for more information, contact Aviate Creative at (908) 509-4442.
