Should you hire a manufacturing web design agency? Does your website showcase and say what you need it to?
We know to ask those questions because as a manufacturing web design agency we have seen many websites that are significantly outdated and not at all reflective of a company’s actual brand image and narrative.
Aviate has worked on several websites recently ensuring they are current and relevant and reviving them to be the workhorses they should be.
Be Sure Your Website Is Pulling Its Weight
Most of us turn immediately to the “web” for answers to the simplest questions, to find products and services, or to research just about anything and anyone.
Due to our collective inclination to check out nearly everything online, having a website firing on all cylinders is one of the most important investments a company can make.
Your website works 24/7 for you and is the best and most hardworking asset you have. It is also the most diligent “storefront” because your website can promote (and sell if you have an e-commerce site) products and services at any time.
The User Experience With Your Website Matters
A modern and easy-to-navigate website matters a great deal to your business. Your website reflects your brand before a person even meets one of your representatives or salespeople.
Don’t do your business a disservice by putting up (or keeping up) a shoddy website, a website that isn’t mobile-friendly, or a website that doesn’t appropriately represent your brand.
Invest wisely in your company’s website whether you need a new one or an updated iteration by hiring a manufacturing web design agency that showcases websites in their portfolios. Both design and copywriting components are important.
You can have exceptional imagery but if the text isn’t of the same caliber there will be a disconnect for the end-user. If you have solid messaging but the pictures don’t correlate, the inconsistency in branding elements will stand out and not in a good way.
If your website is engaging and thorough your potential clients will think you are legitimate and professional. Your existing clients will be more apt to make referrals if your website is cohesive and compelling.
We can all share a tale or two of a website upon first impression that made you think twice about taking next steps. With growing competition in every sector, users have more options online and are becoming less tolerant of bad design and poor usability.
Aviate wrote another blog a while back that distilled down some of the crucial do’s and do not’s as it relates to best practices for leveraging your website and other things to think about.
Other Website Advantages
A website that checks all of the boxes allows for a much more robust experience for visitors. Providing them one place where they can glean a large percentage of information that they are seeking to make a well-informed decision or enough positive interaction to want to learn more is a win.
A comprehensive website also allows for the opportunity to create contact forms, opt-ins, and downloads that supply lead generation which adds even more value.
A fully supported website also provides metrics and measurements to your business on the back end so that you know how well your marketing and SEO efforts are working. Without that information, it is a complete guess about where your website traffic is landing.
We Are A Manufacturing Web Design Agency and Building Websites Are A Focus
Most companies don’t have an internal team dedicated to dealing with website architecture, layout, design, and copywriting. Often a third-party vendor is outsourced to deal with the layers and nuances of website refreshes or builds and to help a business hone and refine what it is that they want the world to know about a company and its brand. It is their wheelhouse day in and day out while your focus is on growing and running your business.
The great part about a website is that once you invest in it, you have it for as long as you are in business, with the occasional tweaks or revamps necessary as your company evolves and grows. What other advertising method can provide you with that type of ROI?
