Cimquest turned to Aviate Creative to develop an appropriate brand name for its newly launched live virtual training program, as well as design a corresponding logo to support this new initiative. The program was developed as a value-added experience & educational toolset for existing 3D printing software users, with specific emphasis on the Mastercam & SolidWorks product suite. Users would now be able to advance their 3D software skillsets and expertise virtually from the comfort of their own home or workplace.
After conducting extensive research & internal brainstorming sessions, Aviate Creative crafted several names for the program that were each engaging, memorable & fully unique to Cimquest. Upon sharing these options with Cimquest, the winning brand name was determined: “CVT Live” (CVT = Cimquest Virtual Training).
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