We’re excited to announce the official launch of the website Aviate Creative had designed, developed, and written for Encompass Communications & Learning, Inc., a provider of professional & leadership development programs, assessment tools, and solutions. Our involvement also included the design of 4 different initiative logos to represent their branded suite of solutions, some of which were noted in prior blog posts.
To start, Aviate Creative drafted the initial information architecture that served as the navigational map for user flow for the new website. Once defined, we interviewed Encompass thoroughly to help determine the creative direction of the website and all relevant imagery. A variety of appealing, yet thought-provoking photos were used to symbolize the strategic value proposition behind the Encompass brand. The photos themselves were modified to have a watercolor look & feel, which gave them additional life & textural dimension. Vibrant colors were used throughout the site to compliment the brand and portray the energetic boost that Encompass instills in its clients’ business operations & leadership development efforts. The site was built W3C compliant & SEO friendly, and written in HTML, CSS, Java Script, and PHP.
View the site at encompasscnl.com
