The notorious rebrand is one of those things that most manufacturing companies know they need to plan, schedule, and budget for at some point in their brand’s lifecycle but inevitably procrastinate doing.
Aviate Creative recently interviewed manufacturers to learn more about how they view rebranding, what value they see in a rebrand, and how they involve their teams when doing one.
- Courtney Houtz of Bulter Technologies
- Mitch Kennedy, Factory of the Future
- Noah Katzenstein, The Artus Corporation
We included some of what they shared with us in our article recently published by Industry Today. Check it out here.
Here is some of what is covered:
- How You Know That It’s Time to Rebrand
- Rebranding is a Soup-To-Nuts Process
- Don’t Let Audience Erosion Take Root
- Rebranding Creates Brand Ambassadors
- A Rebrand is Always Worth The Effort
