People engage through stories and respond when inspired. Catalogs, when created well, can act as the perfect medium for sharing both a brand’s story and product suite, through words and imagery, influencing a buyer’s journey and ultimately their purchasing decisions.
Catalogs are vital marketing resources and more effective now than they have ever been. Their inherent value lies in creating strong content that resonates with recipients, embodies a brand’s uniqueness, and goes far beyond a printed product directory or index.
We felt it was important to share some of Aviate Creative’s insights and recommendations gleaned from years of experience in creating catalogs so we wrote a white paper about it. You can check it out here.
Businesses should see catalogs as the chance to nurture rapport with buyers and engage in fostering brand affinity.
