What “Brand” Means and Why it Matters for Manufacturers


Aviate Creative’s Paul Kiesche had the privilege of being interviewed by Joe Sullivan on The Manufacturing Executive podcast. They delved into the world of branding for B2B manufacturers, exploring its significance, especially in industries that might not be considered conventionally glamorous.

In this episode, they discussed the concept of branding and its impact on manufacturers. Key topics covered include:

  • The significance of branding for B2B manufacturers
  • The importance of branding for “not-so-sexy” industries
  • The impact of employer branding

If you’re curious to learn how branding can transform your B2B manufacturing business, tune in to the podcast here.

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